Define Your Brand Already, Recruiter

As recruiters, we spend a lot of time looking at profiles of potential candidates on several different social media channels. These profiles inform thoughts and assumptions about potential candidates including: skills, interests, experience level, and even their personality. Think about the assumptions made after looking at someone’s Twitter bio, tweets they’ve shared in the last 24 hours, or even their summary (or lack thereof) on LinkedIn.

Well, assumptions go both ways…

With all of this information you collected from the words they shared online, have you taken time to think about the assumptions other people may be making about you from the words you’re sharing? Have you thought about the impact these words also may have on someone’s interest level in responding to you or even working with you and your company?

Let’s do a quick assessment of your social media, no not the company’s social media, but your personal social media:

LinkedIn
  • Headline – this small piece of real estate has a lasting impression. Does it represent what you do in the right light? Keep in mind that this headline is something people remember when they see your face or hear your name, use it strategically.
  • Photo – they say a picture is worth a thousand words. Don’t get too hung up on the photo, but do think about what yours says about you. For starters, do you have a photo? And if so, is it recent? We all know those people that still have a headshot up from ten years ago because it’s still their favorite, but let’s be real, using an old photo doesn’t go unnoticed.
  • The summary – LinkedIn isn’t always the easiest place to reach developers or other technical folks. But if you’re using it to do outreach, think about what you’re saying here and who you’re trying to reach. Are you using a bunch of recruiter jargon or are you personalizing it to tell a more whole story? Think about your audience, always and meet them where they are. This is about you, but it’s for them.
Twitter
  • Bio – we know this is your personal space, but it’s also public. People in tech spend a lot of time on Twitter. What does your profile say about you?
  • What are you tweeting about? Take a hard look at the tweets you’ve shared over the last few months. If you weren’t you, and if you didn’t know anything about you, what conclusions would you draw about the person crafting these message? Are you a just a bot spouting open job links? or are you a member of the communities? people like being recruited by human beings, so show your personality between the work tweets.Think about it, then think about your audience.
Basic Google  search
  • What comes up in the basic search? Have you done this recently in incognito mode to see what comes up when searching your name? If you’re not finding quality search results, think about the content you could be sharing on sites like Medium or another blog outlet. It doesn’t take a lot to change the results that appear in a Google search, but it does take you being intentional about what you’re sharing.
  • What comes up in the images search? Same as the above. Have you done this recently? You might be amazed to see what types of photos Google pulls into this search. I’ve seen some interesting results. Take the time to know what people find when they search your name.

We all have a personal life that bleeds into our professional life. The balancing act comes in where those lives blur together publicly. We aren’t saying you need to hide your personal life or start new social media accounts to create a better divide. Simply take some time to evaluate your online appearance. It affects a lot more than your friendships and could mean the difference between getting an end of year bonus or not. We want you to get that bonus, of course!

It’s important to bring your whole self to things that you do, but equally as important to remember perception is reality and the impact of your words is often more important than the intent.  

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